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Jamie Chung’s 2019 is off to a great start. Last month, the luxury handbag company Hammit, announced that she is the Brand Ambassador and face of their Spring line.
This month, Jamie Chung is celebrating the launch of her footwear collaboration with Chinese Laundry founder Bob Goldman, titled 42Gold. 42Gold is a new venture for Goldman, the CEO of Cels Enterprises, the parent company to Chinese Laundry. The line is a response to the constantly changing market and how consumers are now making purchases. The brand will work with Influencers to capture the attention of shopper’s in a new way. Chung is one of the 42 Influencers who are part of the 42Gold label.
In an interview with Footwear News, Chung expressed her love for fashion stating,
“Fashion is always something I gravitated toward and I had so much fun with, so being able to turn that into a business is great.” Chung added, “Footwear is a really personal thing. 42 Gold is elevated. It’s for the working woman, the woman who does it all, the multitask-er, the mom, the business owner. It fits with the modern-day woman. It felt right.”
Jamie Chung had a lot of input in regards to the shoe styles and was inspired by footwear that are fashion forward, timeless and you can wear throughout the year. The 42Gold collection is available now at Nordstrom and features an array of heels, flats and sandals.